• The Story

    The owners and founders of Tags, Mauricio Santillán and Abiff Ortiz, both industrial designers and friends from university, founded their own company and now produce traditional espadrilles in amazing motifs.

    The colorful shoes are handmade by local Mayan families. Their main product is the classic espadrilles in traditional Mayan style and all kinds of imaginative, trendy designs. They are made in over 130 different colors and attractive patterns. Espadrilles for adults and children, sandals and even light boots can be found in the collection. All materials come from carefully selected sources and the shoes are made by the talented Palomar shoemaking family from Hunucmá, Yucatán.

  • Our goal

Our motto

  • From the cities to the communities.
  • From global to local.
  • From technology to craftsmanship.
  • Design in harmony with heritage and tradition

Doña Rosario

Led by Doña Rosario, Don Manuel's widow, and her daughter Guadalupe, this is a real power workshop that is making a difference in the community. Mauricio and Abiff can be found in the local shop in Merida and the shoes can be purchased in unique stores around the world.

The workshop

Slow Fashion

What do we mean by slow fashion?

Slow fashion is an approach to fashion production and consumption that focuses on sustainability, ethics and quality. In contrast to "fast fashion", which relies on rapid production and frequent changes of goods, slow fashion places emphasis on long-lasting garments, fair working conditions and environmental friendliness:

  • Quality over quantity : Slow fashion brands focus on creating high-quality garments that are durable and can be worn for a long time. Less is more!
  • Fair trade and ethics : Slow fashion brands value fair working conditions along the entire supply chain. They ensure that workers are paid fairly and work under safe conditions.
  • Local production : Some slow fashion brands prefer local production to reduce environmental impact and support the local economy.
  • Less waste : Slow fashion encourages more conscious consumption by buying less and wearing more often and for longer.
  • Handmade & made to order : Slow fashion is often made by hand and produced to order to avoid the use of large machines and factories. The lack of a large warehouse means there is no overproduction with outdated models or surplus goods.

Care and material

Traditional Mexican beach shoes with printed, sturdy but supple double polyester fabric in bright colors and patterns.
Rubberized, non-slip sole made of Hanequen fibers (sisal).
Insole made of synthetic leather.

Care :

The fabric shoes are very robust and durable and can be machine washed from time to time in cold water (hand wash program, 20-30 degrees).

Vegan - no leather. Do not tumble dry.